Everything I have run, in one list
Marketplace ads, social and content, and the campaign moments in between. The numbers are the ones I reported at the time.
2024AveenoThe month Aveeno crossed one billion on Shopee11.5× ROASMarketplace ads2024HavaianasLearning TikTok ads by testing three formats against each other4.5× ROASMarketplace ads2023MothercareSix weeks of Ramadan sale, planned as one long campaign23× Campaign ROIMarketplace ads2021adidasThree days on Shopee’s premium campaign slot>70× GMV uplift vs a normal dayCampaign moments2019WWF IndonesiaA palm oil campaign that rode the release of a Netflix episode5,000+ Views on one videoSocial & content2024HEADProduct and Shop Ads run together on Tokopedia16.4× ROASMarketplace ads