Everything I have written down
Working notes on marketplace marketing: how I plan a month, what the ad settings actually do, and the things I would want a younger version of me to read.
Aug 2026Two hours a day, four times a weekLivestreaming and affiliates are slow to start and hard to stop. Notes from doing both for a mom & baby brand.Livestreaming · 4 minAug 2026Omnichannel, minus the buzzwordOne campaign across a store, an app, a website, and four marketplaces. Mostly it is a coordination problem.Retail · 5 minAug 2026Manual, automatic, GMV Max: running them against each otherWhat I found testing Shopee’s ad settings on the same catalogue, and when each one earned its keep.Marketplace ads · 6 minAug 2026Shopee, TikTok, and where each one actually sits in the funnelDiscovery happens on one, conversion on the other. Spending the same way on both is how budget disappears.Platforms · 5 minAug 2026What I check before I write next month’s planLast month’s actuals, the sales target, and the gap between them. The unglamorous part of media planning, in order.Planning · 4 min