Learning TikTok ads by testing three formats against each other
4.5×
ROAS
81%
Of store GMV from ads
20K+
Shop page views
Product Shopping, Livestreaming, and Video Shopping Ads, run against each other to see what the brand actually needed. In July, TikTok ads contributed 81% of store GMV — around Rp180 million.
What I did
- A/B testing to find which demographic, interest, and objective worked best.
- Budget split 60% Product Shopping, 20% Livestreaming, 10% Video Shopping. Product Shopping does better when the brand is already popular — that is the whole finding.
- Direct-selling video content, posted regularly, with livestreaming alongside it. On TikTok that part is not optional.
