adidas · Sports & fashion · Shopee Super Brand Day, 20–22 Oct 2021

Three days on Shopee’s premium campaign slot

>70×
GMV uplift vs a normal day
33K+
Units sold
>30×
Product views uplift

Super Brand Day is the premium campaign exposure on Shopee, and there is no second attempt at it. I worked with the team on the creative materials and ran the ads across the three days.

What I did

  • Choosing products with deep stock and promos worth clicking — up to 50% off, buy three get an extra 50%.
  • Raising the daily ads budget per SKU by 20–30% for the campaign window.
  • Running Shopee Product and Discovery Ads together — Discovery finished at 72× ROAS on 2.6K items.
adidas official store page on Shopee
The adidas store on Shopee.