Six weeks of Ramadan sale, planned as one long campaign — Mothercare

Joining the Silver package, Mothercare came out of the campaign with Rp2.5 billion NMV, ads contributing a quarter of store GMV. It helped that the brand was already well known in mom & baby, and that the catalogue was wide enough to carry discounts, vouchers, and flash sales for the full six weeks.

What I did

Manual and automatic ads running side by side, with top-performing keywords added as they showed up — tas perlengkapan bayi, sunscreen anak, sepatu bayi, all above 15× ROAS.
CPAS, social posting, and Shopee LIVE to keep traffic arriving through the quieter weeks.

Mothercare official store page on Shopee — The Shopee store page, with recent Mothercare creatives — not from this campaign.