Hi, I’m Rissa
I run marketplace marketing for e-commerce brands.
Six years of it in Jakarta, most recently as an Associate Manager for e-commerce marketing at Kanmo Group. From September I’m pursuing an MSc in Communication Science at the University of Twente, in the Netherlands.
Selected work
Three campaigns, with what worked and why
The three I get asked about most. The numbers are the ones I reported at the time.
The month Aveeno crossed one billion on Shopee
Learning TikTok ads by testing three formats against each other
Six weeks of Ramadan sale, planned as one long campaign
About
A short version
My work is marketplace campaigns and performance ads, across mom & baby, FMCG, lifestyle, and fashion. Marketplaces are my playground.
Before that I was on the agency side, in monitoring and analytics, then social and influencer work. It left me with a habit I still keep: read last month’s actuals before writing next month’s plan, then decide what to say.
A digital marketer by day, a musician by heart. I teach music, play games at home, drink more coffee than I should, and usually have a K-drama running in the background.
- Open to
- Alongside my studies: e-commerce and marketplace marketing opportunities in the Netherlands and around Europe, and freelance or consulting work on campaigns and performance analytics.
- Languages
- Indonesian (native), English (professional), Dutch (learning).
Where I’ve been
Work and study
Kanmo Group
Associate Manager, E-commerce Marketing
Online sales for more than 25 brands — Mothercare, Aveeno, Nespresso, Havaianas — across Shopee, Tokopedia, TikTok Shop, Zalora, Blibli, and Lazada. Search ads, onsite campaigns, CPAS, livestreaming, monthly budgets and promo alignment. Led the team doing it.
aCommerce
Marketing Planning and Strategy
Marketing performance reporting from Google Analytics, CRM, and marketplace data, then the recommendations that followed. Ran campaign operations between clients and teams in Indonesia, Thailand, and the Philippines.
Edelman Indonesia
Digital Executive
Social listening for Chevron Indonesia, KOL strategy for Uniqlo Indonesia, and social content strategy for WWF Indonesia.
University of Twente
NextMSc Communication Science
A one-year master’s, focusing on social marketing and behavioural change.
National University of Singapore
Exchange semester
On a Temasek Foundation LEaRN scholarship.
Universitas Indonesia
BA Communication Science
Advertising major.
What I do
Things I’ve actually done, not things I’ve read about
Marketplaces & ads
Numbers
Content & people
Writing
Notes on the work
Things I keep explaining out loud, written down properly.
Two hours a day, four times a week
Livestreaming
Livestreaming and affiliates are slow to start and hard to stop. Notes from doing both for a mom & baby brand.
Omnichannel, minus the buzzword
Retail
One campaign across a store, an app, a website, and four marketplaces. Mostly it is a coordination problem.
Manual, automatic, GMV Max: running them against each other
Marketplace ads
What I found testing Shopee’s ad settings on the same catalogue, and when each one earned its keep.
Let’s talk
I’m moving to Enschede in September, and I’d be glad to hear about opportunities in the Netherlands and around Europe. Email is the surest way to reach me, and I answer properly rather than quickly.
Enschede, the Netherlands, from September 2026