A palm oil campaign that rode the release of a Netflix episode
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#BeliYangBaik, timed to the Our Planet “Jungle” episode landing on Netflix. The idea was simple enough to repeat: your choice of chocolate bar is one link in a very long chain, and it is a link you control.
What I did
- Three feed-and-story posts, each from a different angle — the jungle, the wildlife, then the person in the supermarket.
- An Instagram Story quiz for people who wanted to test what they knew, and wallpapers for people who wanted to keep something.
- A swipe-up to Our Planet’s Voice for the Planet page, for the ones ready to do more than read.