The month Aveeno crossed one billion on Shopee
11.5×
ROAS
+32%
Sales vs 2023
5.6%
Conversion
In August 2024, Shopee GMV hit Rp926 million — up 32% on the year before. September crossed Rp1 billion, the highest online sales record the brand had had. Ads alone generated Rp596 million of it, about 64% of the store total.
What I did
- Bidding on branded, generic, and competitor keywords with high search volume and relevance.
- Competitive promos and an attractive Gift with Purchase.
- Trying the different Shopee Ads settings against each other — manual, GMV Max, automatic.
